Uniting Canada's Largest Climbing Community

MEC And CEC Sign $375,000 Climbing Sponsorship Agreement

Mountain Equipment Co-op (MEC) has signed a $375,000 multi-year climbing sponsorship agreement with Climbing Escalade Canada (CEC).
MEC And CEC Sign $375,000 Climbing Sponsorship Agreement

MEC And CEC Sign $375,000 Climbing Sponsorship Agreement

The sponsorship agreement will have MEC become the founding partner and title sponsor of CEC National Competitions. MEC will provide $375,000 in financial support over three years as well as an in-kind product contribution that includes MEC designing and manufacturing the National Climbing Team uniforms and apparel.    

This agreement comes in advance of the 2020 Summer Olympic Games in Tokyo where sport climbing will be making its Olympic debut.

CEC Chair Steve Frangos said, “Financial support from MEC, together with support the CEC receives from Sport Canada, is crucial to developing CEC athletes vying for excellence at Climbing World Cups, Climbing World Championships and the Olympic Games Tokyo 2020. The CEC is keen to work with MEC to leverage this partnership for the benefit of our aspiring athletes.”

“MEC was founded by climbers in 1971, and 47 years on climbing remains one of our core activities,” said CEO David Labistour. “MEC’s partnership with the CEC is an ideal fit for both organizations, and we are excited to support young up-and-coming climbers as they vie for sporting excellence in national and international competitions and the 2020 Olympic Games in Tokyo.”
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Gus Alexandropoulos is a freelance writer who has been involved in the outdoor industry for over 35 years. During his career he has been the editor at Canada’s national climbing magazine, as well as the gear editor for a national cycling magazine, triathlon magazine and running magazine. His work has been published in Canada’s national newspaper, The Globe and Mail, and he has been a guest on television and radio broadcasts. His passion for climbing began in Ontario in the mid-80s and he continues to travel extensively in search of crisp conditions and steep rock.